Boots Bags of Joy
Agency
VMLY&R
Production Company
Smuggler
Director
Tom Hooper
Producer
Nick Fewtrell
Production Designer
Eve Stewart
Asylum Supervisor
Lee Sutton
Asylum created a bespoke bag made from luxury materials for this Boots Christmas ad.
A number of designs were mocked up for the client before a master version was made. Various effects which eluded to the bag being bottomless were required, so this meant a number of copies had to be made and rigged up accordingly.