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Boots Bags of Joy

Agency

VMLY&R

Production Company

Smuggler

Director

Tom Hooper

Producer

Nick Fewtrell

Production Designer

Eve Stewart

Asylum Supervisor

Lee Sutton

Asylum created a bespoke bag made from luxury materials for this Boots Christmas ad.

A number of designs were mocked up for the client before a master version was made. Various effects which eluded to the bag being bottomless were required, so this meant a number of copies had to be made and rigged up accordingly.

 

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