Visa Heart
Agency
Saatchi & Saatchi
Production Company
MJZ
Director
Juan Cabral
Asylum Supervisor
Mark Curtis
We fabricated a number of internal body organs and veins for this advert, incorporating animatronic movement and liquid effects.
Internal Vein – A large scale vein made from silicon was fabricated, in order to film under water. A rigorous amount of R&D was put into achieving the correct kind of turbulence, for the pigmented fluids pumped into the tube.
Generic Internal Muscle Structures – A variety of silicon compositional sculpts with stringy muscle structures criss-crossing over cavities.
Giant Heart Sculpt – This traditionally sculpted form was for close-up camera passes.
Life Size Animatronic Heart – Developed on a previous job, our animatronic rig was used for the natural pumping movements a heart makes.