Nike Toxic Football
Agency
Wieden+Kennedy
Production Company
Riff Raff Films
Director
Rich Hall
Puppeteer
Steve Clarke
Asylum Supervisor
David Plewis
A mean looking football, full of menace and spite, was required for this ad in Nike’s campaign against football bullying.
We provided designs for the face of the ball, using a number of different patterns and expressions. Once the client chose a look, we then mocked up a number of different ways of articulating to see which was the most expressive.
A mixture of Bowden cable and servo operated features were used for puppeteering the menacing character. The mechanisms had to be very stable and durable as the ball had to handle repeated drops for one of the scenes.