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Nike Toxic Football



Production Company

Riff Raff Films


Rich Hall


Steve Clarke

Asylum Supervisor

David Plewis

A mean looking football, full of menace and spite, was required for this ad in Nike’s campaign against football bullying.

We provided designs for the face of the ball, using a number of different patterns and expressions. Once the client chose a look, we then mocked up a number of different ways of articulating to see which was the most expressive.

A mixture of Bowden cable and servo operated features were used for puppeteering the menacing character. The mechanisms had to be very stable and durable as the ball had to handle repeated drops for one of the scenes.