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Ladbrokes Boostman



Production Company



Damien O'Donnell

Asylum Supervisor

Mark Ward & David Payne

Asylum fabricated this Boostman rocket-suit for Ladbrokes’ ‘Bettors of Britain’ campaign. Made for the beginning of the football season, it starred the comic actor, James Buckley.

The whole suit was made up of over 15 separate pieces, which were fabricated and painted according to the art director’s drawings. The jetpack and helmet with a movable visor were first designed and rendered in CAD for the client’s approval, then CNC’d in eurial chemiwood. With reference to life-size plan print-outs, the parts were carefully smoothed and modelled by hand, then finally spray-painted in a metallic finish with glossy red accents.