4Creative and DBLG
The refreshed identity reflects Channel 4’s public service focus on innovation, diversity and taking creative risks and is the latest evolution of a brand that has existed in its current form for over a decade.
The classic 4 logo will no longer appear in its full form on TV. Instead the 4 has been broken down into its constituent parts, which will be used across all of Channel 4’s branding, from on-screen graphics menus, to the new typeface, to the channel’s idents.
Shaman Costume Ident – Through a period of look development, we fabricated a shaman costume decorated in dried grasses, leaves and husks.
Red Crystal Ident – Clusters of red crystals were cast in pigmented resin and assembled into larger structures. These were formed from the original building blocks of the channel 4 logo.