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Mnt Dew Kickstart Freak Chain


BBDO New York

Asylum Supervisor

Mark Curtis

As a follow up to Mountain Dew’s Super Bowl campaign, ‘Puppy Monkey Baby’,we were commissioned to make two puppets for an ad showing the drink being introduced to the food chain.

The initial step was to finalise the design in a 3d model, which was then printed, moulded and cast in silicon, before being artworked. Due to the rigorous movements required through puppeteering, the armatures had to be extremely durable. The frog was puppeteered by four people. One for the hips, one for the legs and one for each arm.