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Wrigley’s Dog Breath

Agency

AMV BBDO

Production Company

Arden Sutherland-Dodd

Director

Happy Happy

Producer

Nick Sutherland-Dodd

Asylum was proud to be involved with one of the most complained about commercials ever.

We built a rig that the dog could just go through after being tempted by a bit of his favourite sausage. As the dog went through the rig, it would be match-moved to the actor’s head position so post could get the right perspective of the dog and slime. Puppet dog legs were made for one of the element plates.

We also built a ‘mop’ dog to shake the slime in the air and a rig to drop it on the spot.

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