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PHE Toxic Cycle



Production Company



Dom and Nic


John Madsen

Asylum Supervisor

Mark Curtis

Public Health England launched an anti-smoking campaign focusing on the invisible damage that the habit causes.

Asylum fabricated animatronic organs which were enhanced with vfx to show how the toxins get into his blood and effect the body. A realistic heart and pair of lungs were sculpted for creating silicon skins. These fitted over mechanical rigs and were art-worked to look moist and alive.

We also provided water tanks for ink effects. The black, toxic blood flowing through the veins used these filmed elements.