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Pepsi Rising

Production Company

Rattling Stick


Daniel Kleinman

Asylum Supervisor

Mark Ward

Several large scale models of everyday objects were built for this Pepsi ad. Asylum fabricated these weight-bearing props for the actor to climb up and interact with in this larger than life advert.
A giant 4.5 metre dartboard, Fender guitar neck, set of keys, headphones and keyboard were modelled for this commercial. With attention to every last detail, we matched the materials we used closely to the real objects for maximum realism. Most of the items were built with actual moving parts, such as the bicycle wheel which was engineered to lift the actor upwards, as well as working keys on the keyboard.