Dan Tobin Smith
We fabricated the partition wall and the electric neon set-up for John Lewis’ clearance sale advert.
The client wanted to capture images with a true sense of depth and scale, so we were asked to fill one side of their studio from top to bottom with the wall. This had to be broken down into transportable pieces , with a compact framework that was quick and easy to install.
The neons were were purchased and arranged in CAD so our CNC machines could positon the holes accurately on our boards. This was a combination of film and stills shoot so the surface texture on the boards had to be evenly finished to reduce digital cleanup.