Back to work overview

Got Milk Superheroes

Asylum Supervisor

Kate McConnell

A cast of Marvel superheroes were recreated by Asylum for a US ‘Got Milk’ campaign.

Concepts of the costumes based on the original designs were drawn in-house for client approval. We then created life casts of each of the actors to clay sculpt over. This process allowed us to create costumes that were perfectly fitted. Once the sculpts were finalised, we then moulded them in fibreglass and created foam latex casts for the final pieces.

Some of the other materials involved fabrics, such as for Spiderman’s costume, and vacuum-formed plastics for Thor’s helmet among other accessories.