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Frame Jeans Denim Circle


Isabel + Helen

Asylum Supervisor

Mark Ward

A motorised, 2 metre diameter denim wheel was required for Frame’s Harrods display.

The steel frame had to be minimal, but secure enough to take a heavy duty motor as the design needed to run non-stop over several weeks. The 3m x 2m x 1m frame was easily taken apart so as to slid into place through the narrow access doors of the shop window.

The clean form of the structure was so liked by the end client, they asked for us to adapt it for US sockets and ship it to New York for permanent display in their offices.