Esuvee Keep It On All Fours
Agency
BBH NY
Production Company
Kleinman Productions
Director
Daniel Kleinman
A huge creature called Esuvee was made to demonstrate the dangers of driving Sport Utility Vehicles like a regular car. The creature was constructed with an aluminum frame and the body was made in styrene then covered in foam and lycra. It was then entirely covered in fake fur. The face was sculpted in clay and then cast using foam latex.
The Esuvee had a prerecorded noise generator, moving head and mouth. It traveled all around the USA as part of the publicity campaign. As well as this full scale model, we also created a detailed saddle rig and foot to be used in the filming of a short film that accompanied this campaign.