Birds Eye Pea Car
Agency
BBH
Production Company
Blink
Director
Blue Source
Asylum built a small green car that fell apart as it drives along (it was part of the brief, honest!).
At the end of the advert, all that is left is the chassis pulling up as a new car is delivered. Asylum designed the car in 3D initially and once approved, the model was used to machine the body shapes of the car. This was then moulded to create the fibre glass body panels. The car was fitted with a Honda engine, giving it a top speed of over 60mph.