With Xbox One’s new game release of ‘Sunset Overdrive’, m:united were charged with creating a viral advertising campaign by hiding a puzzle in a TV spot. The solver of this was to have a personalised gaming chair and bookcase sarcophagus made, to be presented at an awards event.
For the sarcophagus, we had the winner come to our workshop for 3d scanning. The data was then attached to a digital model based on Tutankhamen’s burial coffin. This was then CNC’d in a hard ‘chemi-wood’ material and artworked.
The gaming chair was based on a design within ‘Sunset Overdrive’, made from a hotchpotch of items the computer game hero would have found in his post-apocalyptic world.