Gerard de Thame
Our brief was to chrome plate four new Volvo cars.
The cars were delivered to our workshops where we dismantled them. This meant cutting through the welded panels, stripping all the paint off and polishing the steel in order to chrome each panel.
The plastic parts went through a different process and the glass parts, different again. The hard part was making sure the three processes came back with the same colour of chrome so a lot of sampling had to be done until the three different ways had a matching finish.
Once this was done all the cars had to be rebuilt and welded back together so they could be driven at high speed in the ad.