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Sony 3D TV

Production Company

Academy Films


Jonathan Glazer

Asylum Supervisor

Mark Mason

Sony launch their 3D TV with this curious, but charged ad shown during the World Cup.

Directed by Jonathon Glazer, the effects laden shoot involved firing canons, mechanical football launchers, shattering glass cabinets and a spectacular exploding goal.

Eight cameras shooting at 1000 fps captured the action in 35 seconds. Shot in Madrid with support from Reyes Abades Efectos Especiales.