Sferiq Ident
Agency
Interbrand
Director
Elie Zaccour
Asylum Supervisor
Mark Curtis
This elegantly shot advert was part of a rebranding, exploring a variety of different material forming a logo at high speed.We created three separate rigs to produce a spiral formation, using liquids, LED lights and fabrics.
The liquid rig demanded time in researching and developing the shape of the numerous nozzles. They were designed and drawn up in CAD and we were able to adjust the shape to create different spray effects. 3D printing the nozzles allowed us to rapidly fabricate and test them within the short time we had to prepare for filming.