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Pepsi Max Friend Finder

Agency

Abbott Mead Vickers BBDO

Production Company

RSA Films

Directors

MOD

Asylum Supervisor

David Plewis

We fabricated 4 spherical drones with internal flashing lights and spinning propellers as part of the Pepsi’s “what if” campaign. It was shot at Wireless festival in London and gives a staged demonstration of the blimps in action.

The drones were puppeteered on the end of large giant poles. They were connected together by a motorised rod which allowed the model to rotate on it’s central axis. This was controlled by a second puppeteer.

Our electronics department then had to create a custom DMX control system for the high powered LED’s that was rugged enough to withstand rapid movements and the weather. They ran off a mobile battery unit that was stationed by the pole’s pivot point.