London Ink Discovery Channel
Agency
Mother
Producer
Francis Castelli
Asylum Supervisor
Mark Ward
An exciting brief from the agency Mother. Asylum were asked to produce? large human sculptures, to promote the tattoos of Louis Molloy and the launch of London Ink for the Discovery Channel.
Using Asylums in house design and pre-visual department, we produced various options for the Creatives to expand on and eventually locked down designs that fulfilled the brief. Designed in CAD and machined using CNC. Then hand finished the sculptures were produced and dressed accordingly with specially designed and fabricated clothing. Finished with airbrushed tattoos and subtle realistic skin tones, the pieces were installed at 2 of London’s busiest landmarks.