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Felix Crunchy Crumbles Machine


The 7th Chamber


Gary Willis

Over the course of 3 months, Asylum built this giant contraption for a Felix cat food viral advertising campaign.

We developed the clients initial ideas into feasible concepts before fabricating the various elements of the job. A mixture of mechanical and electronic mechanisms were used to drive the machines various parts. These were all connected to a bespoke computer interface for triggering at the desired time. Many of the processes could be reset easily through the interface as well.